The Tipping Point by Malcolm Gladwell is a social analytical non-fiction published in 2000 and is about how ideas, products, messages and behaviours spread like viruses.
In this book Malcolm Gladwell describes “The Three Rules of Epidemics”. He describes just how it takes a few individuals to not only spark but spread a social trend. His theories are very much in line with Pareto’s 80/20 rule where 80% of the work done is done by 20% of the participants.
This book is written in a very technical language, but isn’t that inaccessible even though he lacks the entertainment factor in his writing.
I quite enjoyed the educational nature of the book and how he made it simple to understand the manner in which viruses such as HIV spread among societies.
The lack of colour in his writing and how ridiculously long his chapters are the two notable negatives to this book, however it is quite a readable piece of non-fiction.
I’d recommend this book to anyone interested in social behaviours and how trends spread in societies.
Out of ten, I rate The Tipping Point an eight, taking away the two points solely for the bland style of writing and ridiculously long chapters.